Our affiliated group features seasoned senior management accounting for over years of experience. We are characterized by creative talent and practical knowledge that can help you gain positive perceptions to ultimately achieve the competitive edge. Use us for just a project, management of a program, or an ongoing campaign approach; we can fit your needs.

Abby Dress, APR

Abby Dress, whose years of integrated communications career has spanned high-tech, health care, the arts, education, travel and tourism, is the chief executive officer of Smith & Dress Ltd. She balances her professional activities with academia as a tenured professor of communications at Long Island University’s C.W. Post Campus in Brookville, New York, where she directs its public relations degree program.

The founding partner of S&D, Ms. Dress has worked with clients ranging from Siemens, Canon, Citicorp, and Arrow Electronics to Symbol Technologies, Olympus, Precipart and TWA creating and implementing pioneering marketing. She has initiated communication programs from multimedia campaigns to corporate branding. Ms. Dress is a professional practitioner with creative skills in design, writing and placement, backed by an array of production expertise in various media.

Ms. Dress has been an accredited member of the Public Relations Society of America since 1995, a member of its Counselor’s Academy since 1993, and has served annually as a senior judge in its Big Apple Awards since 1998. A nominated member of the American Institute of Graphic Arts since 1982, she also is active in New York Women in Communications and the National Association of Women Business Owners, where she was one of the founding members of its Long Island chapter.

Co-authoring Igniting Steel: Korea’s Posco Lights the Way, a book about the world’s second largest steel company, Ms. Dress also has by-lined articles in the Asian Wall Street Journal, DesignFax, VIA, Workboat, and Advance for the Laboratory magazines. She recently collaborated with Emmy-nominated videographer Mary Scott to produce Wings of Their Own, a documentary about women pilots featuring the Ninety-Nines, which premiered late in 2004 at the Cradle of Aviation Museum in Garden City, N.Y.

Volunteering her services in the nonprofit sector, Ms. Dress was a member of the board of directors of the Huntington Arts Council from 1986 to 2000, served as its vice president from 1990 to 1995, and was honored with its Distinguished Service Award, Croix de Guerre, in 1993. She was instrumental in the founding of the Long Island Philharmonic and in developing its subscriber base. Ms. Dress has worked with the Joffrey and Eglevsky Ballets, the PAF Playhouse, Chapin Center, and the Staller Center in Stony Brook, among others.

Ms. Dress, a member of Delta Mu Delta, the National Business Honor Society, also is pursuing a doctorate in media at New York University. Back to Top

Frederick Dress

Frederick Dress has pursued excellence in communications as a designer for over 30 years. As president of Smith & Dress, he counsels clients to adopt new and appropriate strategies and media for communication projects. Serving as S&D’s creative director, Mr. Dress is well-versed in both conventional and new multimedia technologies.

Mr. Dress began his career first as a graphic designer and then as an art director in a full-service studio in New York City that provided advertising, direct mail, point-of-sale and collateral communication work for most of the major Manhattan-based advertising agencies, such as BBD&O and Grey Advertising. He left the city to join Smith & Dress in the early 1970s to head its creative services. Since then he has been recognized for his creative work with Best of Long Island (BOLI) awards almost annually from 1975 to 1987. His work also has been cited by the New York State Education Department, the Kimberly-Clark Corporation and Citicorp.

As a nominated member of American Institute of Graphic Arts since 1982, Mr. Dress has been called upon to assist groups in their development campaigns. He has served on the community board for the Westbury Friends Academy, the National Down Syndrome Society, East Woods School Capital Campaign and headed the Huntington Arts Council Annual Journal. Back to Top

William Citterbart

William Citterbart continues the leadership of the Citterbart family, when he assumed the presidency of Cherry Lane Litho Corp., a company founded by his father in 1961. Running the day-to-day operations of this full-service printing company since 1989, Mr. Citterbart pursues a tradition of excellence by providing clients with high quality work and value as well as by creating a stable environment for his nearly 100-person staff in this Plainview-based enterprise.

Joining the company in 1977, Mr. Citterbart has brought a wealth of experience to clients. Not only has he worked in all facets of Cherry Lane Litho, but he also heads up Newtown Press, Inc. and Skyview Direct Mail, Inc. These companies work independently and together with Cherry Lane Litho to support client project needs and to provide a comprehensive print management approach.

Mr. Citterbart enjoys the camaraderie of other second generation staffers and managers, who also work in the various plants, as part of the company’s efforts to foster growth from within and, yet, create a family-like atmosphere in a highly competitive marketplace. This philosophy, instilled by father William Citterbart, Jr., was cultivated further during the younger Citterbart’s studies at Bucknell University, where he earned a B.S. in management.

When he is not working, Mr. Citterbart serves on committees at his local church and is an active golf and platform-tennis enthusiast. Back to Top

Anthony Federici

Anthony Federici, who has more than 25 years of direct mail experience, has worked in the New York area with major mailing companies in charge of their operations. His achievements include leveraging his innovation and know-how to build automated systems and increase the rapid flow of the direct mailing process from front-end computerization to completion of the actual mailing itself.

When he was recruited by the Citterbart family to come to Skyview Direct Mail in 1996, he not only assumed its presidency, but also initiated a modernization of its plant to optimize operations in a program that continues to this day. His concept was to take the large-scale mailing house model and provide similarly integrated services. Thus, he afforded mid-sized and smaller businesses the opportunity to enjoy the “one-stop shopping” experience and compete with larger companies. This approach provided an economy of scale for clients, gave them peace of mind, and offered increased efficiency for better pricing. And, in no time at all, he grew the business with new and expanded work from Dale Carnegie, American Management Association, Verizon, among others.

Mr. Federici turned Skyview Direct Mail into a premiere mailing house. Though its plant is only 20,000 square-foot, it operates on two shifts with over 65 staff. The facility not only boasts a USPS detached mailing unit, but is one of very few on Long Island to have a Merlin installation. Recommended and sanctioned by the U.S. Post Office, the unit evaluates and further automates the mailing process to increase the throughput of its high volume mailers.

Starting at Creative Technical Services in Farmingdale, N.Y., where he honed his skills on pioneering work with the Wall Street Journal and Barron’s, Mr. Federici subsequently moved to become the director of operations for Fulfillment Associates, which was a leader in the magazine subscription market. From there, he partnered with a group in his own business, which he built in New Jersey, and returned to Long Island, first with Access Direct and then to Dimac, formerly Creative Technical, to operate and oversee a shareholder’s services division. Back to Top