Inflight Duty-Free Pioneered luxury product sales with Inflight Duty Free Shops, Inc. aboard most major U.S. carriers, resulting in customized work for TWA, American and Northwest airlines. Created catalog for on-board sales, sales slips for inventory control, counter and billboard promotions, video product promotion for on-board viewing
Training and incentive programs for flight attendants
Loyalty programs for frequent flier
High-End Direct Mail Pioneered high-end, single-piece direct mail in a program for Seth Thomas Clocks, a Talley Industries Company, working in conjunction with Neiman Marcus, Horchow Collection, Sakowitz of Texas and American Express. American Express later adopted the program concept and began its promotional product inserts.
Broadway Tickets by Telephone Pioneered Broadway tickets with exact seating over the telephone with Chargit. Other major ticketing powerhouses resulted from company split.
Equity Source Account Pioneered the second mortgage product with Citibank/Citicorp. Developed the product with the in-house marketing team for legal approval
Introduced it to the marketplace coordinating collateral, back-office training and forms, point-of-sales, silent video and publicity.
Pre-Approved Credit Pioneered pre-approved credit with Citibank/Citicorp for its indirect business unit of automotive leasing to current customers. |